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A Google Study: Organic Traffic Is Not Cannibalized by PPC Ads

Just a week ago, Google’s Chief Economist Dr. Hal Varian and his team released the results of their five month long research answering the question whether or not paid search ads cannibalize the traffic received by organic listings for identical keywords. There are many search managers and companies providing outsourced SEO answering the same question, and Google has tried to explain its effect on this study.

In a nutshell, the Google team found out that the paid search ads or Pay Per Click ads give its advertisers an 89% incremental lift in site visitors. This would be above and beyond the normal traffic you would expect from your organic listings. It seems to be supporting the existing conventional wisdom in the SEO industry and some previously conducted studies about the effect of paid advertising on brand terms and organic traffic.

The study was rigorous. Google collected data from 446 campaigns running from France, Germany, Great Britain, and the United States. They studied the campaigns that were paused after running the ads for a period of time and then deduced the estimated incremental impact of PPC ads on the total search volume. The only gripe you would probably see with this study is that more than half of the campaigns modeled were U.S. campaigns and were greatly dependent on data during the holiday period.

There are hints that the research is still ongoing and if it is true, then this gives people more time to see whether the 89% incremental lift holds true over the year. This should be informative for SEO companies like 365Outsource.com. 365Outsource.com offers advanced SEO and SEM services such as link building, video products, and Google Places SEO. Learn more about the company through their website.

Google Panda 2.3 Update is Now Live

Last week, it has been confirmed that Google has pushed out a small update into the Panda filter.

A Google spokesperson said, “We’re continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users.” They added, “This most recent update is one of the roughly 500 changes we make to our ranking algorithms each year.”

Google Panda is a filter added to Google’s search engine algorithm to produce better and relevant search engine results for its users. Panda updates are manually pushed out as opposed to a roll out people are thinking because of the recent complaints seen in various webmaster threads and forums.

Google said that “this update incorporates some new signals that help differentiate between higher- and lower-quality sites.” Because of this, some websites may have a higher ranking after this most recent update.

These are the previous Google Panda Updates rolled out before:

• Panda Update 1.0: February 24, 2011
• Panda Update 2.0: April 11, 2011 (about after 7 weeks)
• Panda Update 2.1: May 10, 2011 (about after 4 weeks)
• Panda Update 2.2: June 16, 2011 (about after 5 weeks)
• Panda Update 2.3: July 23, 2011 (about after 5 weeks)

Google Update 2.1 and 2.3 are estimated dates. They might have rolled it out earlier or later than those dates but if you observe the updates, it seems that Google reruns its Panda algorithm about every month. This means some websites’ rankings may improve while some may see traffic drops.

The change that people are mostly hoping with every Panda update is for an improved site ranking when they first got hit by Panda. If you are working with a company offering outsourced SEO, like 365Outsource.com, ensure that they offer high quality and original content. 365Outsource.com offers services such as SEM and SEO, link building, video production, and Google Places SEO. Visit www.365outsource.com to learn more about their latest products.

4 Tips for Businesses on Facebook

Businesses all around the world are making tremendous efforts to improve their online presence. Facebook has been a consistent marketing tool helping them connect with customers and increase brand awareness. With Facebook’s recent launch of “Facebook for Businesses,” businesses can get more out of their Facebook page with a few tips. If you are currently searching for companies that outsource SEO, then ensure they know about this.\

Facebook for Businesses concentrates on sponsored stories, ads, pages, and the main platform. It was rather surprising that the places were not pushed further in the content since it is a part that confuses businesses.

Facebook helps businesses achieve their set business goals and improve their online marketing campaigns. In their efforts to further help businesses, here are sample recommendations that Facebook would like to share to businesses.

• Set goal – Goals are very important. Formulate goals that will help you shape or create the content of your Facebook page. This ensures that your content is relevant and useful.
• Share exclusive Facebook content – Keep your customers interested by posting video, photos, menus, or other “sneak peaks”  about your business’ new products and events.
• Check your goals everyday – Once you have your Facebook page, maintain it by allotting 5–10 minutes every day to post updates and respond to customer comments.
• Create a conversation calendar – Having a conversation calendar will help you keep in mind what, where, and when to post.

By following these simple tips, you will be able to learn how to grow your business with Facebook’s powerful marketing tools. Apart from that, work with SEO specialists to further your marketing campaign efforts. Find a company, like 365Outsource.com, to provide you with a turnkey solution to all your marketing needs like Google Places SEO and other SEO services. Visit their website to find out more.

Social Networks Stealing Your Search traffic?

Your business website is finally getting the traffic it deserves after hours of SEO work with search optimization, identifying keywords, and hours of content writing and link building. And of course, all the link buttons to Facebook, Twitter, LinkedIn and other social network sites are in place with all the pages because it’s the right thing to do. However, what you might not realize is that these social sites have their own strategy to taking away traffic from your business.

No matter how much interesting content you have on your site, visitors are already a loyal user of Facebook, Twitter, or LinkedIn and will find time to click the link button to see if any message, post or friend request is waiting for them in their profiles…and once they leave there’s little probability they will find their way back…concluding in your loss in the conversion game. This scenario can be tactfully managed.

It all relies on the choosing the right time and place where you locate these links buttons. Brands that have sites that are known for social success like Dell, practice this and their key strategy is obvious: no invitations to join Facebook, Twitter, of LinkedIn on home pages or landing page. The correct place would be to invite the visitors after a successful sale or sign-up which gives the whole process a chance to be accomplished and the objective done saving you from giving away your traffic to these social sites.

365Outsource provides solutions for your business with years of SEO experience establishing an effective methodology. Outsourcing is affordable by using economical resources at established SEO firms. Learn more about SEO Outsourcing at www.365Outsource.com and find the right product for your business.

Thinking of Getting SEO Content Writing?

SEO content writing is a profession that is continuously gaining popularity nowadays. The demand for quality writing used in SEO campaigns comes as many business organizations want to increase their ranking in search results of major search engines.

Many SEO outsourcing companies in the Philippines provide this service to business organizations as a way of helping them increase their online visibility. Since these companies are located outside of the United States, where most clients come from, SEO content writing is done through offshore staffing services.

Offshore staffing SEO services are not only limited to SEO content writing. Other online marketing strategies, including link building and social bookmarking, are also part of the services provided by SEO outsourcing companies.

SEO outsourcing to the Philippines can give your company the benefits it needs. If you need to save money on online marketing, this is the place to bring your business to. Philippine labor costs are cheaper than those in first world countries. Despite the low workforce rates, offshore staffing services in the Philippines is guaranteed to provide your company quality content.

SEO content writing benefits your company in many ways. Through the original content using keywords related to your company or industry, search engines can pick up your website based on the number of times and the way these keywords are used in each content piece. However, the articles written on your website should not only be rich in keywords but it should also be easily readable. It is true that search engines do not have the capacity to detect bad grammar, but the people visiting your site and reading the articles on it can, and they will avoid your site if the content is poorly written. When choosing an SEO content writing service, make sure that they have the best tools and the best writers.

When you outsource your organization’s SEO requirements to the Philippines, your company will definitely get the best SEO outsourcing service there is. Your company won’t have to worry about getting a service that is below your expectations because the people behind the offshore staffing services in the Philippines are competent and can do the job well.

If you want your company to rank higher in search engine results in order to gain more visibility, now is the time to outsource your online marketing needs to the Philippines. Not only will your company save on costs, but your company will definitely get the best SEO services to help it get that much-needed online boost.

Benefits of Outsourcing SEO services

Outsourcing SEO services is a practice that has been done for years. Many SEO companies outsource SEO services and send over SEO specialists to help train people. SEO specialists are skilled in optimizing website for search engines. This means SEO specialists work on making a certain website available in the search engine results page and accessible to people.

SEO specialists use different techniques to ensure a website gets a first page listing in the results page of a search engine. Content management, white label SEO, and link building are examples of what SEO specialists do. SEO specialists also deal with the changing nature of search engines and use the proper SEO tools either to keep or improve a website’s ranking. A first page listing is important to website owners because a website listed on the first page listing of a search engine’s results page gets more traffic since people tend to get the information they need by just visiting the first ones listed.

Companies that outsource SEO services give an opportunity to other countries in learning how to optimize a website and discovering new ways to do it. By allowing these countries to optimize their local websites, businesses based on those countries flourish online. When there are more people visiting their websites, there are more possibilities for transactions.

Outsourcing SEO services to any country has a positive effect. It provides employment, increases online business opportunities and transactions, and makes it easier for search engine users to access information. Yet there are people who remain skeptical of outsourcing. The concerns of these people are understandable but they do not need to worry since SEO techniques follow a particular procedure and it does not clash with any language or cultural barrier.

Search engine users do not need to check every listing a search engine’s results page gives because SEO specialists make it convenient for users to effortlessly acquire information regardless where the user is from. It just goes to say that SEO companies who outsource their services are concerned in helping internet users and the services these companies provide transcend any race and age.

If website owners want to improve their ranking, then they can consult an SEO company. They have to be careful in choosing their company and make sure the company they get offers white label SEO, link building, and content management services to their clients.

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